Zenith Media
Viral Social Strategy That Broke Records
Engineered a multi-platform social campaign generating 15M organic impressions and 400% engagement lift.
The challenge
Zenith Media had plateaued at 2M monthly social impressions despite consistent posting, with engagement rates of just 0.8% — less than half the industry benchmark.
Our approach
We conducted a deep audience persona audit using social listening tools and first-party streaming data, identifying three high-resonance content archetypes. Leveraging platform-native formats, we built a content flywheel powered by real-time trending topic injection.
The results
15M
Organic impressions
400%
Engagement lift
The campaign set a company record with 15M organic impressions in 30 days, sustaining a 400% engagement lift that persisted for three months post-campaign. The series launch became Zenith's highest-rated premiere in five years.
Project gallery
“Astery didn't just run a campaign — they rebuilt how we think about social content. The engagement numbers were extraordinary, but what's stuck is the strategic framework they left behind.”
Priya Mehta
VP of Digital Marketing, Zenith Media
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