Nexus Automotive
Building a Global Brand Identity from Scratch
Crafted a cohesive brand identity and omnichannel campaign that drove 2.1M impressions in the first quarter.
The challenge
Nexus Automotive was entering the electric vehicle market with zero brand recognition. They needed a complete brand identity and launch campaign that would compete with established players.
Our approach
We developed a brand platform centered on 'Driving Tomorrow' — combining bold visual identity with an omnichannel campaign spanning digital, OOH, and experiential activations across 12 markets.
The results
2.1M
Impressions
45%
Brand recall lift
The 'Driving Tomorrow' campaign became a cultural moment in the EV space. Nexus went from zero brand awareness to 45% aided recall in target markets within 90 days, with dealership visit requests exceeding projections by 3x.
Project gallery
“Astery gave us more than a brand — they gave us a voice that resonates. The campaign didn't just launch our company, it started a movement.”
James Park
CMO, Nexus Automotive
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