Helios Energy
Data-Driven Media That Delivers ROI
Redesigned the media strategy with full-funnel attribution, cutting cost-per-acquisition by 31% while scaling spend.
The challenge
Helios Energy was spending $18M annually on media with no clear attribution model. Marketing couldn't prove which channels drove actual customer acquisition, leading to budget disputes and inefficient spend across 14 media partners.
Our approach
We implemented a full-funnel attribution framework connecting every touchpoint from first impression to signed contract. Media buying was consolidated from 14 partners to 3 strategic partners, with real-time dashboards giving the marketing team complete spend visibility.
The results
31%
CPA reduction
2.8x
ROAS improvement
14 → 3
Media partners consolidated
Within six months, Helios was spending 22% more on media but acquiring customers at 31% lower cost. The attribution model revealed that their most expensive channel was actually their most efficient when measured by lifetime value.
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“For the first time, we can trace every dollar to outcomes. Astery didn't just optimize our media — they gave us the confidence to invest more because we finally know what works.”
Priya Sharma
VP of Marketing, Helios Energy
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