Titan Retail
Scaling DTC Commerce to New Markets
Launched a headless commerce platform across 8 markets with localized checkout flows, increasing conversion by 67%.
The challenge
Titan Retail operated eight distinct regional storefronts built on a fragmented legacy stack, resulting in a 3.1% average conversion rate — well below the 5.8% industry benchmark.
Our approach
We rebuilt the entire commerce layer on a headless architecture using Next.js Commerce, Shopify Hydrogen, and a custom localization engine that injected market-specific checkout flows at the edge.
The results
8
Markets launched
67%
Conversion increase
Beyond the 67% conversion lift, Titan Retail reduced their time-to-market for new regional launches from 14 weeks to under 3 weeks. The unified data layer gave their merchandising team a single source of truth.
Project gallery
“Astery didn't just rebuild our storefront — they transformed how we think about international commerce. The speed and precision of their team was unlike anything we'd experienced.”
Priya Nambiar
Chief Digital Officer, Titan Retail
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