Aurora Health
Transforming Customer Experience with AI
Implemented an AI-powered personalization engine that increased engagement by 340% and reduced churn by 28%.
The challenge
Aurora Health's patient portal had a 72% abandonment rate. Users found the interface confusing, and personalization was nonexistent despite having rich patient data.
Our approach
We built an AI-powered personalization engine using their existing data warehouse, implementing real-time content adaptation based on patient history, preferences, and behavioral signals.
The results
340%
Engagement increase
28%
Churn reduction
The transformation didn't just improve metrics — it fundamentally changed how Aurora Health interacts with patients. The AI engine now serves 2.4M personalized experiences monthly, with the system continuously learning and improving.
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“Astery didn't just build us a tool — they transformed how we think about patient engagement. The results speak for themselves.”
Dr. Sarah Chen
Chief Digital Officer, Aurora Health
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